Full Name

Company & Title

Description of person representing this event or brand. 

12pm - 1pm

How to Build Schedule Blocks

C. Doe

2016 Mobile Ad Summit
Thursday
, 
April
 
21
 at 
7:00pm
 
RSVPs Closed
Text goes here
X

INTO THE MAGIC SHOP

DLC - Ethics Initiative Event | A talk open to general public

Thursday
, 
April
 
21
 at 
7:00pm
 
RSVPs Closed
Text goes here
X

Text Block #1

*Registration recommended but not mandatory

Clear your calendar - It's going down! INTO THE MAGIC SHOP kicks off on April 21st, and you're invited to take part in the festivities. Simmons Hall is our meeting spot for a night of fun and excitement. Come one, come all, bring a guest, and hang loose. This is going to be epic!

the New york Times Best seller

Book

Book available for purchase at event.

A Neurosurgeon's Quest to Discover the Mysteries of the Brain and the Secrets of the Heart. 


Extraordinary things happen when we harness the power of both the brain and the heart

Growing up in the high desert of California, Jim Doty was poor, with an alcoholic father and a mother chronically depressed and paralyzed by a stroke. Today he is the director of the Center for Compassion and Altruism Research and Education (CCARE) at Stanford University, of which the Dalai Lama is a founding benefactor. But back then his life was at a dead end until at twelve he wandered into a magic shop looking for a plastic thumb. Instead he met Ruth, a woman who taught him a series of exercises to ease his own suffering and manifest his greatest desires. Her final mandate was that he keep his heart open and teach these techniques to others. She gave him his first glimpse of the unique relationship between the brain and the heart.

Doty would go on to put Ruth’s practices to work with extraordinary results—power and wealth that he could only imagine as a twelve-year-old, riding his orange Sting-Ray bike. But he neglects Ruth’s most important lesson, to keep his heart open, with disastrous results—until he has the opportunity to make a spectacular charitable contribution that will virtually ruin him. Part memoir, part science, part inspiration, and part practical instruction, Into the Magic Shop shows us how we can fundamentally change our lives by first changing our brains and our hearts.

This year, 3DAYS hit the road to educate every media buyer in America about how mobile is changing everything – from how we shop, to how we eat, to how we learn.


So far, we’ve spread the good word in New York City, DC, Philadelphia and Boston. And now we’re coming to you, Atlanta.


Join us for a day of killer keynotes, presentations and networking with peers and industry leaders who are shaking up the mobile advertising game. We’ve carefully crafted an incredible lineup of presenters who are prepared to arm you with new strategies, insights and know-how to take your mobile game to the next level.

Speakers

Speaker:

James Doty,

MD

Author and Director of the

CCARE at Stanford

Is a professor in the Department of Neurosurgery at Stanford University and the director of the Center for Compassion and Altruism Research and Education (CCARE), where he researches the neuroscience of compassion and altruism. He is also a philanthropist funding health clinics throughout the world and has endowed scholarships and chairs at multiple universities. He serves on the board of a number of nonprofits, including the Charter for Compassion International and the Dalai Lama Foundation.

Introduction by:

Venerable Tenzin Priyadrashi

President & CEO of The Center for Ethics at MIT

Is an innovative thinker, a philosopher educator, a philanthropist, a polymath and a monk. He is the Founding Director of The Dalai Lama Center for Ethics and Transformative Values at the Massachusetts Institute of Technology, a center dedicated to inquiry, dialogue, and education on the ethical and humane dimensions of life.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



About the partners

The Dalai Lama Center for Ethics and Transformative Values at MIT is dedicated to inquiry, dialogue, and education on the ethical and humane dimensions of life. As a collaborative and nonpartisan think tank, The Center focuses on the development of interdisciplinary research and programs in varied fields of knowledge, from science and technology to education and international relations. Our programs emphasize responsibility and examine meaningfulness and moral purpose between individuals, organizations, and societies.

The Center was founded to honor the vision of the Fourteenth Dalai Lama and his call for a holistic education that includes the development of human and global ethics.

 

CCARE investigates methods for cultivating compassion and promoting altruism within individuals and society through rigorous research, scientific collaborations, and academic conferences. In addition, CCARE provides a compassion cultivation program and teacher training as well as educational public events and programs. 

 

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Sign up & share

RSVPs Closed
Text goes here
X
ADD PHOTOS

INTO THE MAGIC SHOP

« 1/0 »
START SLIDESHOW PAUSE SLIDESHOW
:credit: :caption:
Share with Friends
Facebook
Twitter
LinkedIn
Link
Powered by
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo
Sorry, RSVPs have closed.